Privacy Policy

Privacy policy for our website

In the following we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses and user behavior. The processing of data is carried out in order to offer marketing and advertising services.

 

Who is responsible for data processing and who can you contact?

Responsible is:

.diff communications GmbH

 Bucher Straße 79a

 90419 Nürnberg, Germany

represented by the managing directors:

 Markus Hupfer 

 Florian Grüttner

Phone: +49 (0) 911-21 79 72 0

info@diff.de
 

You can also reach us via our data protection officer: 

Christian Hammerbacher

 SPH IT + Consulting GmbH & Co. KG

 Tel.: +49 (0) 911-21 77 48 0

datenschutz@sph-consulting.de

You can also reach him by post at our address with the addition "the data protection officer".

 

What sources and data do we use and where do they come from?

(1) When you contact us (e.g. by contact form, e-mail, telephone or via social media), we use your data for the processing of the contact request and in accordance with Art. 6 Para. 1 lit. a and b DSGVO. We will delete the enquiries if they are no longer necessary.

(2) Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page visit). This data is collected automatically as soon as you visit our website. The data arising from this connection is deleted once storage is no longer necessary or the processing is restricted if there are legal storage obligations.

(3) Part of the data is collected in order to ensure that the website and the services offered are technically error-free. Other data may be used to evaluate your user behavior, in particular to ensure data security and to protect the website from attacks.

 

Our Newsletter

We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with your consent or on the basis of legal permission. To subscribe to the newsletter, it is sufficient to provide your name and e-mail address. The registration to our newsletter takes place in a so-called double opt-in procedure: After registration you will receive an e-mail from us in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes of your data stored with the shipping service provider are logged.

The newsletter is sent with the recipient's consent pursuant to Art. 6 Para. 1 lit. a, Art. 7 DSGVO. 

How can I unsubscribe from the newsletter?

You can cancel subscription to our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the grounds of our legitimate interests before deleting them, this is in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the existence of prior consent is confirmed at the same time.

Our Newsletter service provider

The newsletters and opt-in mails will be sent by the mail service "MailChimp", an offer of the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the service provider here: mailchimp.com/legal/privacy

This U.S. provider is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with the European level of data protection https://www.privacyshield.gov/participant

Our service provider is employed in accordance with our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and a contract processing agreement pursuant to Art. 28 para. 3 sentence 1 DSGVO. The service provider may use the recipient's data in pseudonymous form, i.e. without allocation to a user, to optimize or improve its own services, e.g. for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, they are not permitted to use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

 

Your privacy

You have the following rights with regard to personal data concerning you:

  • Right of access (Art. 15 DS-GVO),
  • Right to rectification or deletion (Art. 16 and 17 DS-GVO),
  • Right to limitation of processing (Art. 18 DS-GVO),
  • Right to object to the processing (Art. 21 DS-GVO),
  • Right to data transferability (Art. 20 DS-GVO), 
  • Right to revoke consents granted (Art. 7 para. 3 DS-GVO).

In regard to this, please contact us or our data protection officer under the contact details given. You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

 

What data do we collect when you visit our website?

When using our website for purely informational purposes, we only collect the personal data that your browser transmits to our server and save them as server logfiles. When you surf on our website, we collect the following data, as it is technically necessary for us to display our site to you and to guarantee stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f DSGVO):

  • Date and time of access
  • Names of visited websites 
  • Names of downloaded files 
  • Transferred amount of data 
  • Status code of the access (successful/erroneous) 
  • Browser type and version used 
  • Operating system of the user 
  • URL of the website from which our offer was accessed 
  • IP address of the calling computer 
  • Provider through which the access takes place

 

Which cookies are stored on your computer?

"Cookies" are small files that are stored on users' computers. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit to an online service. Cookies do not execute any programs and do not transfer any viruses to your computer. They serve to make the website more user-friendly and effective.

Our website uses the following types of cookies, the scope and function of which are explained below:

  • Transient cookies (see a)
  • Persistent cookies (see b) 

a) Transient cookies are automatically deleted when you close your browser. These include in particular session cookies. They store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This enables your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close your browser.

b) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

c) You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all the functions of this website. You can change your settings here .

 

Do we pass on your data to third parties?

If we disclose data to other persons and companies (contract processors or third parties) in the context of our processing, by transferring the data or otherwise granting access to it, it is done only with your consent (e.g. newsletter), or on the grounds of a legal obligation or for our legitimate interests (e.g. web hosting).

If we commission third parties with the processing of data, this is done on the basis of an "order processing contract" in accordance with Art. 28 DSGVO.

 

What web analytics services and tracking tools does our website use? 

The use of functional, marketing and retargeting cookies requires your consent in accordance with Art. 6 paragraph 1 lit. a DSGVO. The legal basis for the activation of the following services is your consent before visiting our site, Art. 6 I lit. a DSGVO. For details please refer to our Cookie Consent Tool. You can also prevent the storage of cookies by adjusting your browser software accordingly. We would like to point out that in this case you may not be able to use all functions of this website to their full extent.

 

Offers from Google: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (Tel: +353 1 543 1000; Fax: +353 1 686 5660; E-Mail: support-deutschland@google.com)

 

Google Analytics

On our website we use the so-called "Cookie Double Click", a service of Google Analytics. We may use this cookie to obtain information about your use of the website. This includes the abbreviated IP address. This data is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "anonymizeIp()", which ensures an anonymization of the IP address by abbreviation and excludes a direct personal reference. As a result, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The purpose of the cookie is the statistical analysis of user behaviour for optimisation and marketing purposes. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

 

Google Optimize 

We use the web analysis and optimization service "Google Optimize", to increase the attractiveness, content and functionality of our website by making new functions and content available to a percentage of our users and statistically evaluating changes in usage. This enables us to optimise the use of our website. Google Optimize is a sub-service of Google Analytics (see section Google Analytics).

We use Google Optimize with activated IP anonymisation, so that your IP address is shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of our website, compiling reports on optimisation tests and related website activity and providing other services relating to website activity and internet usage.

 

Google Remarketing 

The remarketing or "similar target groups" function serves the purpose of analysing visitor behaviour and interests. Google uses the remarketing cookie to perform the website usage analysis, which is the basis for creating interest-based ads. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas. Your data may be transferred to the USA. You can find more information about Google Remarketing and the associated privacy policy at: google.com/privacy/ads

 

Google Conversion Tracking 

Google Conversion Tracking is an analysis service. When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal information, and are therefore not personally identifiable. If you visit certain pages on our site and the cookie hasn't expired, Google and we can tell that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the sites of ads customers. The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and have been redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to identify users personally. Your information may be transferred to the USA. You can find more information and the Google privacy policy at: google.de/policies/privacy

 

Google Ads 

Google Ads enables us to draw attention to our offer by means of advertising on external websites. This enables us to determine how successful individual advertising measures are. These advertising materials are delivered by Google via so-called "AdServers". We use so-called AdServer-Cookies for this purpose, through which certain parameters for measuring success, such as the display of the ads or clicks by users, can be measured. If you reach our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually expire after 30 days. They are not intended to identify you personally. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To the best of our knowledge, Google receives the information that you have called up a corresponding part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and save your IP address.

 

Transmission to Google LLC based in the USA and your options for opting out

In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: privacyshield.gov/participant

The data processing within the scope of the optimisation and evaluation of the use and performance of our website, in particular also the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. 

You can prevent the storage of cookies by adjusting your browser software accordingly. Please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available using the following link: tools.google.com/dlpage/gaoptout

It is also possible to prevent the storage of cookies by setting your web browser to block cookies from the domain "www.googleadservices.com" - google.de/settings/ads. We would like to point out that this setting will be deleted if you delete your cookies.

In addition, you can deactivate interest-based ads by clicking on the link optout.aboutads.info. Please note that this setting will also be deleted if you delete your cookies.

Further information on data use by Google, on setting and objection options and on data protection can be found on the following Google websites:                                                                                                                                      Privacy policy: policies.google.com/privacy 
Google website statistics: services.google.com/sitestats/en.html

 

Offers from HubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA,
Ireland office: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, e-mail: hubspotgermany@hubspot.com

On this website we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a subsidiary in Ireland. This is an integrated software solution with which we cover various aspects of our online marketing. These include among others:

  • HubSpot CRM: e-mail marketing 
  • HubSpot form: Contact form

Information as well as the contents of our website are stored on servers of our software partner HubSpot. We may use this information to contact visitors to our website and to determine which services of our company are of interest to them. We use all collected information exclusively to optimise our marketing measures.

If you do not want HubSpot to collect any information, you can always prevent the storage of cookies by changing your browser settings or use the following opt-out link: opt-out link

HubSpot is certified under the terms of the "EU - U.S. Privacy Shield Framework" privacyshield.gov/participant?id=active.

More information about HubSpot's privacy policy: Legal.hubspot.com/privacy policy.

 

Offer from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA

Facebook pixel

On our website we use the "visitor action pixel" from Facebook. This tool allows us to track actions of users after they have seen or clicked on a Facebook Ads to gather statistical information about the effectiveness of Facebook Ads. The data collected and processed by Facebook's visitor action pixel is anonymous to us, so it does not allow us to draw conclusions about the identity of each website visitor. However, Facebook can link this data to your Facebook account and also use it for its own purposes.

 

Offered by Rocket Science Group LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA

Mailchimp

The cookie "Mailchimp" evaluates the use of our newsletter, in which for example the opening rate and bounce rate are determined. The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore MailChimp may use this data according to its own information to optimise or improve its own services, e.g. for technical optimisation of sending and presentation of newsletters or for economic purposes to determine from which countries the recipients are from. The newsletter contains a so-called "web-beacon", i.e. a pixel-sized file which is retrieved by the server of MailChimp when the newsletter is opened. In the context of this retrieval, technical information such as browser and system information, as well as your IP address and time of retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor MailChimp's intention to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. MailChimp does not use the data of our newsletter recipients to write to them themselves or pass them on to third parties.

The privacy policy of MailChimp: mailchimp.com/legal/privacy

 

Offer from PieSync NV, Notarisstraat 1, 9000 Ghent, Belgium

We use PieSync to automatically synchronise your contact data, which you have sent us in the context of your appointment request, between MailChimp and Hubspot.
The PieSync privacy policy: https://www.piesync.com/legal/privacy-policy

Offer by Stackfield GmbH, Sendlinger Strasse 22, 80331 Munich, Germany

We use the Stackfield project management tool for the encrypted internal organisation of the received appointment requests. By means of WebHook a corresponding appointment is created with the transmitted data.
Stackfield's privacy policy: https://www.stackfield.com/de/privacy

.diff in social media

We're also on

- Xing.de,
- LinkedIn.com,
- Facebook.com,
- Instagram.com,
- Vimeo.com/en/,

to communicate with customers, interested parties and users that are active on these platforms and be able to inform them about our services. The logos integrated on our website are merely picture icons. When you click on them, you are not automatically redirected to these pages, and no data collection via our website by the providers takes place.

 

How can you object to or revoke the processing of your data?

You have the right to revoke your consent in accordance with Art. 7 para. 3 DSGVO with effect for the future. The revocation affects the permissibility of the processing of your personal data after you have given it to us.

You may object at any time to the future processing of your personal data in accordance with Art. 21 DSGVO. In particular, you may object to the processing of your data for the purposes of direct marketing and data analysis. If the processing of your personal data is based on a weighing of interests, you may object to the processing. This is the case if the processing is in particular not necessary for the fulfilment of a contract with you, which is explained by us in each case with the description of the functions. In the event of such an objection, we ask you to explain the reasons why you wish us to discontinue processing your personal data.

Please use the following contact data for revocation and objection:

.diff communications GmbH
Bucher Str. 79a 90419 Nuremberg, Germany
Phone: +49 (0) 911-21 79 72 0
E-mail: info@diff.de

 

Concluding remarks

Our business operations require that data be collected and processed. Where data collection and processing take place, data protection and data security must be guaranteed. For us, this is not only a legal requirement, but also an inherent concern.

Should you have any further questions or suggestions regarding data protection in connection with our services, please do not hesitate to contact us using the above-mentioned contact details.